NICHE BRAND CASE STUDY

What is Niche Market?

A niche market is the subset of the market on which a specific product is focused.

The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intented to impact.

It is also a small market segment.

Here is the case study of the niche brand Hopsters

Hopsters is a place where people can drink craft beer, brew their own beer, and eat good food. It is a niche brand combining these three needs of its customers.

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