TRAVEL BRAND CONCEPTION

Here is the another assignment beside the travel brand case study. Based on the talk we had with our partner last week, we need to design a travel brand which can solve our partner's problems. The case study of a existing travel brand is kinda like a reference when we design our own travel brand.

Based on the talk last week, I concluded Remy's problem as these three.

1. How to get to the destination?

2. Where to stay?

3. What to do in the destination?

The Basic ideas to solve his problems would be a product concluding information and booking service of flights, accommodation and activities. So that he could get all the information he need to make all the decisions and book the flights and place to stay.

But as the activity part, even though he could get all the information about the activities that he could do in the destination, there are still things he would take a long time to come up with, which is how many and what activities he should choose, and what order of the activities he should follow. Then I think a product that would give you a travel plan would be his best choice. So, my design is a product that will base on the information you give it to generate flight list and accommodation list for you to choose, then base on your choices, it will suggest you the max number of activities you could take; you could choose activities from a activity list taking the max number as a reference. Then the system will add up the shortest trasportation time and the usual spend time of each activity locations. The result will be compared with your stay time to see if you could do all of them. Then the system will generate several activity plans which concludes the order of the activities, time and transportation information. You could choose a plan and make some adjustments by yourself. After that, the system will generate a final plan concluding flights, accommodation and activities. It will provide you information like date,time, activity,place, map, transportation,notes...

This product will give you a travel plan telling you what you should to do at a specific time and saving you all the trouble to think of a plan by yourself. Therefore, the audience would be those traveler who know nothing about the destination, are looking for a short time travel, love everything is planned and well prepared, and don't want to put much time and energy to plan. And the product would be a convenient and comprehensive travel planner.

#travelbranddesign #branddesign1