Search

BRAND DESIGN 1 JOURAL: WEEK 1

xingyu zhong
Aug 30, 2017
2 min read

Today is the first class of Brand Design 1. Dan is the teacher of this class. First, he asked each of us some questions about our personal preferences like drinks, food,music, sports, clothes, etc. Then, he asked us what can we tell about this person from those preferences. In that way, we learned that the things a person likes will reflect this person's personality and how he/she thinks about his/herself. It is actually a connection between a brand and the people who choose it. It is because they all share some same characteristics.

After that, we did an exercise of Design Thinking using our own most recent travel experience. Each of us told our partner about our travel experience, then we found the problems for each other and created new ideas to solve them. Then discussed if the ideas works for our partners. However, I was not clear about the part of creating ideas to solve the problems. I thought it was to suggest some solutions to the problems. I didn't realize it meant to design a product. So, it was confusing when I disscussed my ideas with my partner. He said I didn't design anything new but just suggested what he could do. I didn't realize until I saw Dan's PPT. I guess I still need to work hard on my English listening lol. But get back to the exercise, my partner Remy's problems during his traveling to Maldives were that he did't know 1. How to get to Maldives as fast and comfortable as possible; 2. what to do in Maldives. So, my ideas were doing more internet research before the trip and talking to the native people about what he could do there when he got to Maldives.

When it comes to design a new product to solve his problems, I think it would be a product about traveling informations. Based on what I suggested, it should be a product concluding airline routes and prices, experience sharing articles, introductions about touring spots, communicating with native people. And to even better to solve his problems, the product would have the ability to produce travel plans for him. And next week, we are going to give a presentation about the product we design to solve these traveling problems.